THE FACES BEHIND IT ALL
Our team of multi-talented individuals are eager to help ensure your marketing strategies are sound, effective, and thorough. We look forward to meeting you.
Visit Us:
5335 Canotek Rd, Suite 103
Ottawa, ON K1J 9L4
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Call Us:
1-877- EXT- 0252
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Videographer
With over 7 years of videography and photography experience, Kevin brings the lights, camera, and action to any video production or photoshoot. Kevin works as both our main shooter and editor on all productions making workflows smooth and efficient.
Senior Digital Marketing Strategist
Kristian is a Senior Digital Strategist, where he and the team manage over $1 million in annual ad spend across 35+ accounts. With 25+ years of digital experience and two successful bootstrapped startup exits, Kristian has recently pivoted to AI-driven marketing automation and intelligent agent development—building custom systems that have saved clients hundreds of man-hours and significantly reduced operational costs.
Beyond his work at WSI, Kristian volunteers within his local church community, managing their Google Ads account through the Google Ads Grant Program.
Senior Project Manager, SEO Specialist
Manali is a Senior Project Manager, SEO Specialist at WSI eStrategies, bringing a strong foundation in digital marketing, client communication, and data-driven project execution. With a keen eye for detail and a passion for delivering results, she combines analytical skills and strategic thinking to help clients achieve their digital goals.
Skilled in project coordination, performance reporting, and digital strategy, Manali ensures seamless collaboration between teams and clients, driving campaigns that are both impactful and measurable. Her ability to balance technical insights with clear communication makes her a valuable asset in managing and optimizing digital marketing initiatives.
Web & Design Lead
Hannah is our Web and Design Lead with over six years of experience in graphic design, web development, and digital content marketing. Having worked across both the business and client sides of design and marketing, she brings a wealth of insight, creativity, and enthusiasm to every project she takes on.
With a strong background in building compelling brand identities, Hannah has a passion for creating visual solutions that not only look great but also serve a purpose, whether that’s increasing engagement, improving user experience, or telling a brand’s story in a way that truly resonates. Her work spans from digital advertising to intuitive web design, always with a focus on elevating the brands she works with and delivering designs that drive meaningful results. Personable, strategic, and creative, Hannah approaches every challenge with a fresh perspective and a commitment to design that makes a difference.
Director, Account Management
Lisa Zanichkowsky is a seasoned marketing professional with a proven track record in project leadership, client service, and strategic execution. With roots in both the Ottawa advertising industry and pharmaceutical education marketing in Montreal, she brings decades of experience in driving operational performance and managing high-impact marketing initiatives.
In her role as Director of Project Management, Lisa leads with a solutions-first mindset — overseeing project delivery, establishing and optimizing internal and external workflows, and managing key client accounts. She plays a central role in bridging strategy and execution, supporting the success of cross-functional teams and ensuring alignment across content, creative, and campaign delivery.
Known for her ability to navigate complex challenges with clarity and confidence, Lisa also contributes as a writer and strategist, supports clients in multi-channel communications planning and additionally serves as a producer for the Ottawa Entrepeneaur Podcast.
Lisa’s strength lies in creating structure, improving processes, and fostering collaboration — all while keeping projects on track, clients engaged, and teams empowered to deliver results.
Director, Operations
Kevin Falkingham brings over two decades of marketing, communications and administrative experience to his role as Director of Operations at WSI eStrategies. A strategic thinker with a calm, solutions-oriented approach, Kevin oversees the daily operations of the agency and works with clients to ensure seamless coordination across departments and consistent delivery of high-quality work.
Before joining WSI, Kevin led marketing initiatives for organizations like TELUS Ride For Dad, Wellington West BIA, and Ottawa Bluesfest—developing campaigns, managing promotions, and executing large-scale events across Canada. His deep experience in both traditional and digital marketing allows him to balance creative strategy with operational efficiency. Known for his clear communication and steady leadership, Kevin keeps the agency moving forward.
Vice President
Gillian Todd-Messinger is a seasoned marketer with 30 years of experience guiding integrated marketing strategy and leading high-performing teams. Known for her client-first mindset and collaborative leadership style, Gillian oversees strategic planning and delivery across all client accounts, ensuring that every engagement is grounded in business goals, data, and brand alignment.
Her global agency background includes senior roles in Toronto, Shanghai and Beijing, where she led campaigns for major brands including Unilever, Johnson & Johnson, Pepsi, Ford, and Nestlé. Gillian has brought that same strategic discipline to social issues marketing, digital strategy, and corporate communications to both public and private sector clients in Ottawa.
As Vice President of Client Services, Gillian is a client strategy lead and integrator, managing a cross-functional team, overseeing execution of business priorities, and continuously improving processes that enhance client service quality. She leads the team with a passion for driving results for clients.
Managing Partner
Pat Whalen brings over 25 years of marketing and executive leadership experience, helping organizations align strategy with measurable growth. He is the founder of Extension Marketing, a strategy-first marketing agency known for its full-service execution and results-driven approach. Pat has held senior roles including Executive Vice President and Chief Marketing Officer of the Ottawa Sports and Entertainment Group, President & CEO of the Ottawa 67’s, and Director with the Ottawa Senators.
With a background in both corporate leadership and entrepreneurship, Pat also served as a partner in the business consulting firm Sutcliffe & Whalen, and is a certified business coach specializing in sales training.
Today, Pat helps clients develop and implement senior-level marketing strategies. His focus on aligning marketing with business objectives has driven success for clients across a wide range of sectors.
CEO
Mark Jamieson brings over 25 years of experience in sales and marketing, helping organizations across Canada and internationally grow through strategic, data-driven digital initiatives. He is the CEO of WSI eStrategies, an award-winning digital marketing agency based in Ottawa, and a co-author of WSI’s 3rd Digital Minds book: A Strategic Approach to Connecting & Engaging with Your Customers Online.
Mark specializes in search engine optimization (SEO), paid advertising, digital strategy, LinkedIn training, and social media marketing. He has worked with clients including the Government of Canada, international embassies, and large private-sector organizations across North America and abroad.
In recent years, Mark has also emerged as one of Canada’s leading voices in artificial intelligence (AI). He actively consults businesses on how to integrate AI tools into their strategies to gain a competitive edge, boost efficiency, and improve results. His ability to blend modern technology with proven marketing principles positions him as a forward-thinking leader in today’s rapidly evolving digital landscape.
