Ottawa Entrepreneurs Podcast
Guess The Test
On this episode of the Ottawa Entrepreneurs Podcast, Pat hosts Deborah O’Malley, Founder of GuessTheTest and CEO of Convert Experts who shares how she turned her passion for human behavior and digital marketing into two successful businesses. Specializing in A/B testing and conversion rate optimization (CRO), Deborah explains the science behind helping websites convert better—from major enterprises to small businesses. She discusses how GuessTheTest became a global educational platform for marketers, and how Convert Experts brings CRO strategies to life for clients. Deborah also offers candid insights on entrepreneurship, including overcoming pandemic setbacks, embracing remote work long before it was the norm, and the importance of continuously adapting in a rapidly changing market. This episode is a must-listen for marketers, UX professionals, and aspiring entrepreneurs ready to optimize their own journey.
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