Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts – especially your social strategy.
Video marketing is often neglected but it is a very versatile and effective method to communicate with your audience. Video content can be used on a number of media within advertising (link to advertising page) and general communication for multiple touch points. It is also one of the most retained methods of communications (retaining 95% of information – WordStream) and the most preferred.
Video and photography can be used to grow awareness, build trust, educate/ demonstrate services and products, help support long and/or complicated text, build your brand, and more. Since video is so well revised by most audiences it should be used in some way throughout every point of contact.