A company’s website is working for you 24/7 and is often the first introduction a new customer has of a business. Are you making the right first impression?
In today’s technology world a website design needs to be mobile friendly, fast, visually pleasing, and informative. It’s a bonus if it offers diverse content, an online business function (online customer support, online booking, shopping, etc.), and is accessible to a variety of users. A useful, functional, and ultimately customer driving website design is all about strategy and development.
SEO and Content Marketing
SEO Marketing and Content Marketing at its core is strategic content creation for both humans and robots. Every page on your site is an opportunity to increase your online reach and drive leads and sales. With SEO optimized pages you are helping search engine bots index and rank your site for a variety of search terms. With on site content marketing you optimize your pages and content diversity to help visitors stay engaged and convert into leads/ sales.
When looking to further your SEO and content marketing efforts, an efficient off-site content marketing strategy is needed. This can be done using social media, third part site content creation, influencer marketing and more.