Fractional CMO

What Is A Fractional CMO?

A Fractional CMO, or Chief Marketing Officer, is an experienced marketing professional brought to an organization on a part-time basis to help set strategic direction and orchestrate marketing implementation using internal and external resources. Their wealth of experience in marketing strategy, branding, and advertising, and can help companies develop and execute successful marketing campaigns that generate revenue and growth.

Fractional CMOs are particularly useful for small to medium-sized businesses that may not have the resources to hire a full-time CMO, but still need expert guidance to elevate their marketing efforts. They provide an objective perspective on a company’s marketing efforts, identifying areas for improvement and implementing effective strategies to drive growth. In addition, fractional CMOs can help businesses stay up-to-date with the latest trends and best practices in marketing.

What does the fractional CMO do for your organization?

  • Strategic Planning
  • Brand Management
  • Marketing Campaigns
  • Analyzing Data
  • Budget Management
  • Team Management

Why Does this model work?

  • The average salary of a CMO is between $208,000 to $375,000 plus the cost of implementers.
  • Many business owners lack the knowledge or experience in marketing, so they are hesitant to hire a CMO because they don’t know what to tell them to do.
  • Cost of a fractional CMO is a small fraction of what you would pay someone full-time. Implementation can be done on demand, thus saving you even more money.


  • Strategy
  • Market Dominating Strategy
  • Policies, Procedures
  • Trust, Expertise, Education

More Leads

  • Referral Systems
  • JV & Alliances
  • Publicity & PR
  • Direct Mail
  • Advertising
  • Digital Marketing
  • Other

More Conversions

  • Compelling Offer
  • Scripts
  • Initial Close Rates
  • Follow-up Close Rates
  • Drip Campaign

More Transactions

  • Sales Team
  • Appointments
  • Additional Products & Services
  • Increase Frequency of Purchase
  • Downsell
  • Reactivate Former Customers

More Profits

  • Bundling
  • Upsell & Cross-Sell
  • Increase Longevity of the Buying Relationship
  • Increase Price

Meet Your Fractional CMO

Your fractional CMO is Pat Whalen, Founder & CEO of Extension Marketing and is one of Canada’s most preeminent marketing and sales experts. Extension Marketing is a new breed of marketing agency that works with some of Canada’s best-known brands.

Prior to starting Extension Marketing, Pat was a senior-level marketing and sales executive in the sports industry. As the EVP and Chief Marketing Officer for the Ottawa Sports and Entertainment Group (OSEG), the ownership group behind the Ottawa Redblacks, the Ottawa 67’s Hockey Club and the Ottawa Fury professional soccer club, he oversaw the sales and marketing efforts for all three teams.

Prior to OSEG, Pat was the President and CEO of the Ottawa 67’s Hockey Club where he took the organization from last in attendance in Canadian junior hockey to first. He also spent time with the Ottawa Senators as the Director of Sales.

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