Recruiting Marketing

Do you have staffing shortages and are frustrated because of them? Is the job you’re hiring for, difficult to fill? Are you having recruiting problems that you can’t solve on your own? If you answered yes to any of these questions, we invite you to consider our Recruiting Marketing Services. Our Mission at Extension Marketing is to help CEOs and Senior Managers solve their staffing shortages using fresh thinking, out-of-the-box solutions and game changing recruiting strategies and tactics.

Using our proprietary process and proven expertise, we help clients find and attract qualified candidates to fill their open positions, especially in shortage situations.

What Is Recruiting Marketing?

Recruiting Marketing is the process of nurturing and attracting talented, qualified individuals to your organization by marketing directly to them. The main objective of recruiting marketing is to first find and locate targeted groups of candidates and then motivate them to apply to the open positions in a company. Usually, this process involves building, communicating and promoting a company’s Employee Value Proposition (EVP) and Employer Brand (EB).

How We Work

Step 1

Complete a Recruiting Audit and Assessment

Step 2

Present Audit Findings (Strengths, Weaknesses, Opportunities for Improvement)

Step 3

Present “Big Picture” Recommendations, Ideas and Solutions

Step 4

Develop a New and Refreshed Recruiting Campaign Strategy based on Feedback, and Approved Budget

Step 5

Develop a 13/26/52 Week Step-by-Step Recruiting Marketing Calendar and Implementation Plan including Campaign Dashboard

Our Services

  • Results-Focused Talent Acquisition Plans
  • “Unconventional” Recruiting Strategies + Tactics
  • Recruiting Advertising That Works
  • Talent Acquisition Audits
  • Multi-Channel Recruiting Campaigns
  • Recruiting Videos + Outdoor Billboards
  • Social Media, TV + Radio Ads
  • Recruiting Microsites + Landing Pages
  • Culture Manifestos + Employer Branding
  • Talent-Attracting Employee Value Propositions

Our Formula For Recruiting Success

Better Results

We take a strategy before tactics approach to ensure you are getting the maximum ROI on your marketing spend.

Save Time

We handle your marketing so you can work on your business, not in it.

Save Money

You get an entire team of experienced marketing professionals for significantly less money than doing it in-house.

Hear a Recruiting Marketing Story

OSTA Success Story

OSTA’s Operators have had many challenges recruiting and retaining drivers for a number of years. Extension Marketing was hired to conduct a public awareness and recruitment campaign to help OSTA and their Operators address the driver shortage.