What is your strategy to give back to the community that serves you?
Everyone loves a feel good moment for PR, but that should not be the driving force behind your community relations. Giving back to the community that helps you succeed as a business should be done strategically.
Cause marketing (community relations) is at its core showing you care about the cause in an appropriate way without crossing the line into self-propelled publicity stunts. For this reason it is vital to be strategic on not only how you give back but also with whom you give to and how you publicize your involvement.