Time and time again, we see companies that are using all kinds of tactics without an overarching strategy. Every single one of them is wasting most of their marketing budget.
When we work with our clients a large portion of the initial time spent with them is on building an effective strategy. In fact, we insist that our clients don’t spend any of their hard earned dollars on marketing until an agreed upon strategy is put in place.
It’s like building a house. Would you start putting up walls without a solid foundation? Of course not. Why is your marketing any different? It shouldn’t be.