Did you know that Google changed its algorithm, Instagram changed its feed priorities, and Facebook changed its targeting abilities, all in the last 12 months?
In fact, our entire team is tasked with an ongoing learning commitment (it’s just 1 of our 10 point client promises) to stay up to date on all the current mediums and all the new ones coming up that someone in their garage in Silicon Valley is currently dreaming up. Marketing today is not like it was 20 years ago, and that’s a good thing. 20 years ago you had very little to no idea whether or not the money you spent delivered a solid ROI.
Thanks to today’s digital marketing technology you can and should be aware of the
metrics from your marketing budget.