There are a number of factors at play:
1. Where does social media t within your overall marketing strategy?
2. What is your expected ROI from social media?
3. Which channels are your potential clients on?
4. Is your content from each of your channels in line with that channel?
5. Are you using the proven social media methodology of 80% educational content and 20% sales?
Despite what everyone is telling you, not all social media content is created equal, or even required.
Yes, you read that right. Depending on where your company is in its lifecycle, a social media presence may or may not be required.
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