A Fractional CMO, or Chief Marketing Officer, is an experienced marketing professional brought to an organization on a part-time basis to help set strategic direction and orchestrate marketing implementation using internal and external resources. Their wealth of experience in marketing strategy, branding, and advertising, and can help companies develop and execute successful marketing campaigns that generate revenue and growth.
Fractional CMOs are particularly useful for small to medium-sized businesses that may not have the resources to hire a full-time CMO, but still need expert guidance to elevate their marketing efforts. They provide an objective perspective on a company’s marketing efforts, identifying areas for improvement and implementing effective strategies to drive growth. In addition, fractional CMOs can help businesses stay up-to-date with the latest trends and best practices in marketing.