Background
HoneyBar is a 30-year-old company based in Ottawa, Ontario, Canada. Their premise is simple, to manufacture snack bars sweetened and bound with only honey. The bars are made with nuts, seeds, dried fruits and honey and contain less than 10 ingredients and between 6g-8g of protein per bar. HoneyBars are certified gluten free, certified kosher and use only non-GMO ingredients.
Problem
HoneyBar, a premium healthy snack bar company, was experiencing significant growth in its distribution across Canada, the US, and Europe. However, as the company expanded, it became increasingly challenging to efficiently manage wholesale orders. The existing system catered to retail customers, making it difficult for potential wholesalers to buy in bulk and enjoy wholesale pricing. As a result potentially leading to inefficiencies and possible loss of business opportunities. HoneyBar needed a streamlined solution to facilitate easier access and ordering for their wholesale clients to maintain and accelerate their growth trajectory.
Solution
In Q4 2023, HoneyBar partnered with Extension Marketing to develop and implement a dedicated wholesale portal named “The Buzz Club.” This portal was designed to provide a seamless and user-friendly experience for wholesale clients, offering a range of features and benefits tailored to meet their specific needs. Accessible through honeybar.ca, The Buzz Club provided the following advantages:
- Wholesale Pricing: Access to HoneyBar’s product line with exclusive pack sizes at wholesale prices.
- Free Shipping: Complimentary shipping on all wholesale orders over $90 within Canada, with plans to expand to the USA.
- Flexibility: The ability to order products as needed with quick turnaround times for delivery.
- Dedicated Customer Service: A customer service team ready to assist with products, ordering, and shipping inquiries via info@honeybar.ca.
Results
The introduction of The Buzz Club portal significantly improved the wholesale ordering process for HoneyBar. The results since its launch in Q1 2024 have been remarkable:
- New Wholesale Clients: The portal attracted a substantial number of new wholesale clients, expanding HoneyBar’s distribution network.
- Streamlined Ordering: Wholesale clients found the portal intuitive and easy to use, leading to increased order frequency and size.
- Improved Efficiency: The dedicated customer service team provided prompt assistance, enhancing client satisfaction and retention.
Summary
The collaboration with Extension Marketing to create The Buzz Club portal has been instrumental in supporting HoneyBar’s growth and improving its wholesale operations. By offering a tailored, efficient, and customer-focused platform, HoneyBar has strengthened its relationship with wholesale clients and positioned itself for continued expansion in the competitive healthy snack bar market.
