There are currently 200 billion active websites on the internet in 2022! With 4.66 billion active internet users, it can be tricky to cut through the noise, and make your website stand out from the rest. Not only does your website need to stand out, but it needs to work with an effective marketing sales funnel- and get you more leads! While this may seem like a daunting task, we have put together a list of 5 key marketing strategy tactics that will up your website game.
1 Communicate your brand
A recent study shows that 38% of people will stop engaging with a website if the content or layout are unattractive (source: https://www.sweor.com/firstimpressions). That’s a large percentage of users that will leave your site if they don’t like what they see. Before your visitors turn into leads, they need to decide if they are interested in your brand’s values, services and products. Making sure that all your marketing channels, and especially your website design uses consistent fonts, colours and imagery that align with your brand guide will ensure that users will know what your brand is about instantaneously.
2 Make it easy for users to find information
We as consumers have a short attention span- which means your website needs to be as accessible as possible. One tactic to improve the user experience of your website, and help people get to the information they need is to simplify your navigational structure. Are there pages on your website that are unnecessary, or have outdated content? Get rid of them! Every page on your website should take no more than two clicks to get to- we don’t want to send the user down a rabbit hole of links! Try condensing similar topics onto one page, or taking out sections of content that are redundant.
Another way to make the user experience smooth on your website is to only use 5-7 items in the main navigation. The less choices the user has, the easier the website is to navigate. It also helps to create a clean and simple design.
3 Gain the user’s trust
In order to generate more leads, consumers need to trust you and the word you do. This is especially important for service based businesses. You can gain their trust in a number of ways, such as including photos and information about your team members. It helps to know who they will be working with. You should also include written or video testimonials on your homepage, and written reviews.
4 Include many calls to action
You should always have an easy opportunity for consumers to get in touch with you, or learn more about your services. There should be a clear contact button in the main navigation and in the footer for your site. You should also include a form on your homepage to generate email marketing leads. This could be a simple get in touch form, or include some sort of offer when they sign up with their email.
5 Maximize your contact page effectiveness
People have different preferences when it comes to getting in touch with you, which is why you should include many different ways to get in touch. On your contact page, you should display:
- Your phone number
- Your email
- Your address
- A contact form to fill out
- A map with directions to your location
There you have it- 5 enterprise digital marketing tactics to help your website work harder for you! Have you tried any of these tactics on your website? Which ones will you be trying in the future? Let us know in the comments!