Creating video content is the key to success in today’s marketing landscape. With videos, businesses can reach their desired target audience quickly and easily no matter their age or background. But what should business owners know about this powerful tool? To maximize its potential, here are a few must-know insights into video marketing that will help you get ahead of the competition.
Video Content Types
There are a number of different types of videos that businesses should consider when creating their strategies. These include explainer videos, product/service reviews, customer testimonials, educational content, and more. Each type of video is designed to appeal to different audiences and serve different purposes so it’s important to understand which type is best suited for your particular goals and when they are best used within the customers’ journey.
Regardless of what type of video, the information shared has been proven to have higher engagement rates than any other type of content type. In fact, video counts for 82% of global internet traffic, and when customers are within the consideration stage of their journey, 96% of people turn to videos to learn more about a product or service. 72% of customers said they would rather learn about a product or service with videos. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. These statistics show that people prefer watching videos over reading long text or reading infographics or charts and that videos can be very effective when used correctly.
The second important thing that businesses need to consider is which platforms they should use for their video marketing efforts. YouTube is still one of the most popular platforms and is the second most used search engine. But, other social media sites such as Instagram, Tiktok, and Facebook have also become popular venues for sharing videos online. It’s important to understand your audience and choose the right platform based on their preferences.
Having video on your website can greatly improve your organic traffic. Websites with embedded videos have an average 41% higher click-through rate (CTR) than those without them. These also assist in page ranking as video results are 50x more likely to be ranked in Google than text-based results.
When it comes to creating videos, length matters! Studies have shown that viewers tend to lose interest after watching a video for more than three minutes. For this reason, it’s important that business owners keep their videos short and focused on delivering key messages within the first few seconds of the video. The ideal length of a video is based on two main factors: the purpose and the publishing location. However, in general, a successful video should be between 30 seconds and 2 minutes. For maximum engagement and to ensure the maximum impact of your message, you should create your video for the intended platform.
The concept of shorter is better is often the best rule to consider for video as 66% of consumers say they pay the most attention to short-form videos—2.5 times more than long-form videos. But best practice is to always test what works for the business and customers. To truly understand the effectiveness of video, businesses need access to analytics tools that track key metrics such as views, likes/dislikes, comments, shares, and more. By using these tools, companies can gain valuable insights into how well their videos are performing with viewers as well as where improvements may be needed in order to increase engagement with potential customers.
In conclusion, there are many powerful reasons why businesses should use video content in their marketing strategies in 2023 and beyond. Not only does it help improve engagement rates and conversions but it also helps boost organic traffic as well! Companies need an understanding of the different types of content they should create; what platforms are best suited for them; how long they should make their videos; and finally, what analytics tools they need access to in order to measure success accurately over time. By leveraging the power of video content, businesses can tap into new audiences and reach potential customers who may not have discovered them otherwise. If you’re looking for ways to take your business’s digital presence up a notch, adding relevant and engaging video content is a great place to start!