TikTok is one of the hottest social media platforms on the internet right now. With over 500 million active users, it’s quickly become a go-to destination for Generation Z audiences. But TikTok isn’t just a place for funny videos and lip syncing challenges; it’s also a powerful sales tool. In this blog post, we’ll explore some of the reasons why online businesses need to be on TikTok, including how it can act as a sales medium and the benefits of using organic social media. By the end, you’ll have a better understanding of the ROI and time investment needed to make TikTok work for your business.
TikTok Organic Reach
One of the biggest benefits of using TikTok is the organic reach it can provide for your business. Unlike Facebook and Instagram, which have implemented algorithms that make it harder for businesses to reach their target audiences organically, TikTok is still relatively untouched in this regard. This means that if you create compelling content, there’s a good chance it will be seen by your target audience. And since TikTok users are highly engaged with the platform—TikTok reports that 80% of its users open the app daily—there’s a good chance they’ll take action after watching your video, whether that’s following your profile, visiting your website, or making a purchase.
The Power of Video Marketing
Another reason why businesses need to be on TikTok is because of the power of video marketing. In today’s age of short attention spans, videos are an incredibly effective way to capture attention and communicate messages quickly and effectively. And since TikTok is all about video content, it’s the perfect place to showcase your products and services in an engaging way. Not only that, but videos also tend to perform well on search engines like Google, so creating TikTok videos can help improve your SEO efforts as well.
There’s no doubt about it—TikTok is here to stay. And for businesses looking to connect with Generation Z audiences, there’s no better platform than TikTok. While organic reach and video marketing are two big reasons why businesses need to be on the platform, there are many other benefits as well. So if you’re thinking about incorporating TikTok into your digital marketing strategy, we recommend doing so sooner rather than later. After all, the sooner you get started, the sooner you’ll start seeing results.
Reach out to us to find out how we can help your business grow through social media marketing here.