Your sales department is key to the success of your referral program, so it’s important to get them involved early and often. Here are some tips you can use to get your sales team excited about, and asking for, referrals.
Promote your referral program
To start, you need to promote your referral program to sales the same way that you are promoting the referral program to your partners and customers. Why? Because the more they know about the program, the more likely they are to be actively engaged in it. You can promote your program a few different ways:
- Create an email blast – You can send email blasts to your sales team educating them on the program, and emphasizing the value of referrals.
- Brand your program – By giving your program an internal brand, with a specific look and feel, you make it easily recognizable to the sales team.
- Invest in promotional materials – Hang up flyers and banners in the office. Include details about the referral program to create awareness and understanding. You can even put flyers in common areas, like the company kitchen or bathrooms, that teach sales how to start asking for referrals. If you have the budget, you can also get t-shirts or mugs for the sales team. Make referrals an exciting initiative for the entire company!
- Create a program owner – In all your promo materials, emails and flyers you should clearly identify who owns the program, along with contact information, so that anyone with questions, comments or concerns knows who to go to.
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